Public Art Plan, Marylebone Square

HS Projects were appointed by Concord London in 2021 to devise a Public Art Plan for their new residential and retail development called Marylebone Square.

The Art Plan established the overall vision and put forward a number of recommendations, including site specific commissions and a limited edition print to support increased awareness of the public art commission(s), both internally with residents and externally, as an ambitious and creative development.

We recommended the formation of an Art Committee to oversee and execute the vision of the Art Plan. We identified a number of different sites for public commissions and drew up an invited list of 8 artists.

The Art Plan brought clarity, consistency of vision and purpose – it was agreed, adopted and signed off by Concord London in 2021.

RBG Kew Artist in Residence Feasibility Study

HS Projects was selected by RBG Kew in early 2019, following a tendering process, to undertake a feasibility study for an Artist in Residence programme at Kew Gardens.

Kew Gardens offers vast potential, there is not a comparable organisation in the UK in terms of its 300 acres of Gardens and global leading scientific institution. Historically Kew Gardens has had artists in residence from time to time and artists regularly visit and make work in the Gardens.

Following extensive research during the Feasibility Study, we determined how a structured and planned Artist in Residence programme that connects to Kew Gardens’ programme, its collections, scientific work, and legacy, can be viable and sustainable and contribute to an increase in visitors. We looked at past Artist in Residence initiatives at Kew Gardens, conducted interviews across different departments within Kew Gardens, consulted relevant research and strategy documents and liaised with a number of UK organisations with established Artist in Residence programmes.

We set out an overall vision for the Artist in Residence programme, its goals and objectives and recommended next steps. We identified its benefits, risks and challenges and offered practical considerations, while looking at how an Artist in Residence programme can further establish Kew Gardens as a unique place nationally and internationally, known both for its leading scientific initiatives and as an exciting leading centre of excellence in innovative Artist in Residence initiatives.

Photo London Art Fair App

HS Projects, in collaboration with Festyvent, designed an App for Photo London as a useful resource during and post fair. The App was a two year project for Photo London held in Somerset House in 2016 and 2017.

In addition to addressing basic requirements of listing the exhibitors, programme, VIP, social media feed and buying tickets, the App helped visitors keep up to date during the fair with updated events and news, way finding within a complex fair geography, find other visitors, and exchange notes and images through social media and email. 

The App enabled Photo London to see how visitors moved throughout Somerset House during the fair, identifying pinch points and low traffic areas enabling Photo London to respond in real time through direct messages to visitors. 

Professionals attending Photo London 2016 and 2017 found the App content accurate and useful, especially as information was updated on a daily basis. The way finding section enabled them to plan their time more effectively. 

Collectors liked the ability to plan their visit(s), book VIP programme events and talks through the App and re-evaluate their visit through the Favourites section. 

Exhibitors liked the ability to notify visitors directly of in-fair special events, such as book signings, and the App’s flexibility to enable updates in real time during the fair.  

90% of Photo London 2016 App users installed the Photo London 2017 App. 

There was a 700% increase in downloads in 2017 over 2016.