Photo London Art Fair App
HS Projects, in collaboration with Festyvent, designed an App for Photo London as a useful resource during and post fair. The App was a two year project for Photo London held in Somerset House in 2016 and 2017.
In addition to addressing basic requirements of listing the exhibitors, programme, VIP, social media feed and buying tickets, the App helped visitors keep up to date during the fair with updated events and news, way finding within a complex fair geography, find other visitors, and exchange notes and images through social media and email.
The App enabled Photo London to see how visitors moved throughout Somerset House during the fair, identifying pinch points and low traffic areas enabling Photo London to respond in real time through direct messages to visitors.
Professionals attending Photo London 2016 and 2017 found the App content accurate and useful, especially as information was updated on a daily basis. The way finding section enabled them to plan their time more effectively.
Collectors liked the ability to plan their visit(s), book VIP programme events and talks through the App and re-evaluate their visit through the Favourites section.
Exhibitors liked the ability to notify visitors directly of in-fair special events, such as book signings, and the App’s flexibility to enable updates in real time during the fair.
90% of Photo London 2016 App users installed the Photo London 2017 App.
There was a 700% increase in downloads in 2017 over 2016.