HS Projects was invited by Norton Rose in 2005 to evaluate their existing art collection, assess its relevance and help in re-structuring it. The collection had been amassed over many decades without any vision or structure, consequently many of the works did not reflect Norton Rose, an international law partnership whose average age was under 30. Through close consultation with our clients, we drew out themes that expressed the company as it had evolved over the years.
Following a detailed report and a number of recommendations, we acquired a number of works on behalf of Norton Rose that reflected the ethos of the organisation. We acquired work by exciting emerging artist Grazia Toderi, a Golden Lion award recipient at the Venice Biennale as well as promising emerging artists Sharon Hall and Ed Hodgkinson. We also sold works at auction that were no longer relevant to the collection, with the proceeds re-invested into purchasing works for the new collection.