Brad Lochore

100% Design Satellite Project

In 2002 Chaplins of London, Berners Street, launched a satellite project for 100% Design. A collaborative exhibition between Cappellini, one of the world’s leading contemporary design houses, British designer Paul Smith and artist Brad Lochore, which won a 100% Design Award for best off site exhibition. The collaboration was a coming together of reason and irrationality, of history and the contemporary, of present and memory, and all marked by irony.

Brad Lochore’s ‘Sound Stage 1’ 2000 was exhibited centre-stage amongst Cappellini’s iconic pieces such as the wooden Chair by Marc Newson and the 1964 Fronzoni table, side by side with pieces from Milan furniture fair 2002 including Piero Lissoni’s Soft upholstery system and classics such as the Rive Droite chair in Pucci fabric and Jasper Morrison’s Pad collection. Along with Paul Smith’s creative and whimsical British design, continuing the collaboration that had began the spring before with Paul Smith’s designs for the Cappellini Mondo collection.

‘Shadow no. 89’, 1999 and ‘Shadow no. 122’, 2000, from the series of paintings of shadows cast by real and imagined windows, blinds and objects, playing on our notions of reality and fiction, slightly out of focus as though suffused in filmy evanescence, resonated with Paul Smith’s motif of logs for Cappellini’s Mondo range.

HS Projects was invited to collaborate with Chaplins, Paul Smith and Cappellini. This was part of a series of collaborations between Chaplins and HS Projects between 2002 – 2006 and the second occasion Brad Lochore collaborated with Paul Smith.